Leveraged digital platforms and analytics to drive audience engagement and campaign effectiveness, resulting in a 28.2% increase in click rate engagement and an 18% boost in organic web traffic. Developed and executed multi-channel campaigns, managed website content, and implemented SEO best practices. Produced compelling digital content—from social media and press releases to web copy—for high-profile clients and major events. Led creative teams, oversaw content strategy, and utilized data-driven insights to continuously refine digital outreach.

Designed and led multi-channel marketing strategies and fundraising appeals that generated over $700,000 in philanthropic gifts in FY24. Oversaw the creation of marketing collateral, direct mail campaigns, and promotional materials tailored to diverse audiences. Coordinated cross-functional teams, collaborated with external partners, and drove campaign planning and execution for both nonprofit and commercial clients. Enhanced program effectiveness by using a variety of marketing and PR tactics to achieve KPIs, and consistently delivered value through data-driven reporting, stakeholder management, and effective brand stewardship.

Created and executed comprehensive crisis management plans to proactively address potential threats and protect organizational reputation. Provided rapid, clear communication strategies during high-pressure situations to maintain stakeholder trust and ensure message control. Delivered expert guidance to leadership and staff, ensuring all crisis responses were timely, coordinated, and effective. Supported the organization in navigating sensitive issues with professionalism and strategic foresight.